Association of Equipment Manufacturers Unveils New Logo

January 14, 2019 - The Association of Equipment Manufacturers (AEM), the international trade group representing off-road equipment manufacturers and suppliers, has unveiled a new brand identity to reflect how its more than 1,000 members build momentum for the industry.  

“The launch of our new logo embodies the spirit of AEM to move the off-road equipment industry forward,” said Dennis Slater, president of AEM. “It reflects what we are doing at AEM in the thought-leadership space – with our Thinking Forward events and Annual Conference, as well as our advocacy, market information, shows, and other services we offer our members.”

Slater added, “This logo represents a new era of how together we build momentum for equipment manufacturers and for society at large. We’re so proud of the work we do and this new brand identity represents the energy and change taking place in our industry through new technologies and opportunities.”

The AEM staff is already hard at work to help members’ businesses win in the marketplace in 2019 through advocacy, exhibitions, market intelligence, product groups, thought leadership, and more.

Headquartered in Milwaukee, AEM is an international trade group representing off-road equipment manufacturers and suppliers. Its members include more than 1,000 companies and more than 200 product lines in agriculture- and construction-related industries worldwide.