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Ritchie Bros. Realigns North American Management


April 24, 2019Ritchie Bros. has realigned its management in North America to prioritize senior management focus on penetrating the upstream segment of the used equipment disposition market; implement a new field sales go-to-market model called S.A.G.E (Sales Activity Generation Engine) globally and with the U.S. as lead country; and profitably scale the government business.

In order to successfully achieve these objectives, the following organizational changes are being implemented, effective July 1:

  • Jeff Jeter was appointed president, upstream and emerging businesses. Jeter's responsibilities will include driving the upstream business by rolling out RB Asset Solutions in the U.S., developing a go-to-market upstream initiative in Canada, continuing to oversee strategic accounts in the U.S., and assuming responsibility and enhancing focus on strategic accounts in Canada. His remit will now also include the government business, and he will help the team penetrate new government customers and help expand the buyer base. Jeter will lead the Caterpillar Strategic Alliance and champion the relationship with Caterpillar Corporate and Cat Financial. 
  • Kari Taylor is appointed chief sales officer, U.S. regions. In this newly created role, Taylor will assume responsibility for the U.S. field based regional sales organization. Taylor will initially focus on successfully implementing the S.A.G.E. initiative to accelerate new business growth and enhance territory manager sales productivity. She will work closely with the field teams to accelerate online momentum and take multi-channel selling to the next level. Taylor will also help galvanize the sales organization's embrace of data analytics and metrics. 
  • Brian Glenn, SVP Canada Sales, will continue to run the regional field sales organization in Canada.

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