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Tadano Promotes Schiller and Barley


Schiller Barley

Dec. 15, 2021 – Tadano has promoted Ingo Schiller and Dean Barley.

From the beginning of 2022, Schiller will go from being president of Tadano America Corporation to being chief marketing officer of Tadano Ltd., with responsibility for all marketing globally. He will also remain involved with the operations in the Pan-American Region as a director of the U.S. entity that holds both Tadano America Corp. and Tadano Mantis Corp.

Also from the beginning of 2022, Dean Barley will succeed Schiller as president of Tadano America Corporation. He is currently vice president of customer service and general manager for Latin America sales.

In addition, Shinichi Iimura, a long-time veteran of Tadano who recently relocated from Tokyo to Houston, will become chairman & CEO of Tadano America Corporation.

The moves are Tadano’s newest steps in its strategic development plan.

Over the past two years, Tadano has made a number of moves around the world. Starting in 2019, it acquired Demag, reorganized previously separate operations in the Western Hemisphere into a coordinated Pan-American region, appointed Toshiaki Ujiie as CEO, and unified brands.

All are part of Tadano’s methodically implemented long-term plan to become No. 1 in the lifting equipment industry.

The Schiller and Barley promotions start the plan’s next phase.

“I am truly honored to have the opportunity to follow Ingo in this role. He has been instrumental in developing Tadano America to the great company it is today and the Pan-America Region into the success that we are now enjoying” said Barley.

Schiller sees this change as the right person at the right time. “I could not be happier with the news that Dean Barley will succeed me, as I know that he brings the right talents that will help the continued growth and success of the Pan-America team. He is the right person to take this business to the next level,” Schiller said.

“This is a great company with the highest quality people and products. I am excited to have the opportunity to help Tadano more directly on a global basis, to contribute in new ways with customer and stakeholder engagement around the world, bringing those voices back to the R&D teams, helping to grow this business in new ways with new products and new services,” Schiller added.

Industry Veterans

Barley has over 30 years of experience in sales, aftermarket, engineering, and manufacturing. He started his career as a service technician and engineer in the United Kingdom, work that took him across Europe, Africa, and the Americas.

In 1996 he joined Terex, working there in a variety of capacities until two years ago. In 2014 Dean was asked to join Terex’s crane division and lead eight different businesses across the Americas. While responsible for all product lines, he transformed the overall business from focusing on acquisitions to focusing on operating profitability. He did this through to the division divestiture in 2019.

He initially joined Tadano following the acquisition of Demag to run Demag as a separate division before working to fully integrate Demag cranes into Tadano’s portfolio.

Schiller is second generation in the crane business, where he has spent much of his career. He joined Tadano America in 2016, becoming its president & CEO the following year. His tenure at Tadano has included guiding Tadano America through the integration of Demag Mobile Cranes into the company’s portfolio; expanded its line of hydraulic telescoping crawler cranes; and further expanding its crane model lineup for a diversifying market in the Americas while incorporating the latest technological advancements and user comfort and control systems.

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