Apr. 13, 2023 - A1A Software LLC has named crane industry veteran Bruce Kabalen to the newly created position of vice president of sales and marketing.
Kabalen comes to A1A Software from Link-Belt Cranes, where he recently retired after 25 years with the company.
Most recently, Kabalen was Link-Belt’s manager of marketing and technical communications.
During his tenure, he drove creation of the company’s web-based customer portal, including creation of 3D parts pages and imagery. “In 2008, Bruce was instrumental in the collaborative launch of 3D Lift Plan with Link-Belt to its customers, and again in 2013, to release iCraneTrax as Link-Belt’s telematics solution,” said Tawnia Weiss, president of A1A Software.
“Bruce has been a valuable partner with A1A Software for many years. His vast experience utilizing web-based tools to deliver information and online training is in perfect alignment with the future of A1A Software as we move to application-based platforms,” added Weiss.
Kabalen will apply his knowledge of the crane market to increasing market penetration for 3D Lift Plan, iCraneTrax, and related products. He will also oversee A1A Software’s trade show participation, advertising, and marketing planning.
“My career has been based in technology, with the last 25 years in the crane industry, so I can’t think of a better fit for my skillset than A1A,” said Kabalen. “Our products have always been cutting edge, and the new product suite and VR products even surpass what A1A has done in the past. I am really pumped about the prospects and innovations over the coming months and what folks saw at ConExpo is just the beginning.”
The announcement comes following the successful conclusion of ConExpo, where A1A Software launched the full-production version of 3D Lift Vision, the industry’s only virtual crane simulation that is built on actual lift plans, and the new A1A Product Suite of app-based tools.