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Crane Hot Line

AEM: Stronger 2011 Sales Expected, Slower Growth 2012 Through 2014

December 13, 2011–Construction equipment manufacturers expect overall business to close out 2011 with double-digit increases over last year in the U.S., Canada and worldwide, according to the annual business "outlook" survey from the Association of Equipment Manufacturers (AEM). Growth is expected to continue, but at a slower pace for 2012 through 2014.

Each year AEM polls its construction equipment manufacturer members about anticipated sales of the machines and equipment that build and repair roads, bridges, houses, offices, schools and other infrastructure worldwide. Respondents were asked to rank several factors affecting future business.

According to respondents, the state of the general economy, including consumer confidence and credit availability, plus steel prices and the protracted slump in single-family housing starts, are significant negative factors influencing future sales. A key positive factor cited was the continued strength in export demand. However, the lack of substantial action on highway funding was cited as a negative factor, with respondents more hopeful for positive results in 2012.

Key survey findings:

- For 2011, overall business in the U.S. is expected to grow 18.6 percent compared to last year; Canadian business is forecast to increase 14.7 percent; and industry business to the rest of the world is anticipated to gain 14.7 percent.

- U.S. construction machinery business is predicted to grow 10.8 percent in 2012, 9.9 percent in 2013, and 8.1 percent in 2014.

- Canadian business overall is expected to be 9.0 percent higher in 2012, then increase 9.8 percent in 2013 and 7.3 percent in 2014.

- Industry business to the rest of the world is anticipated to gain 10.5 percent in 2012, 9.5 percent in 2013, and 8.2 percent in 2014.

"In 2011, construction equipment manufacturing kept improving from the depths of the recession as the economy stabilized,” said AEM President Dennis Slater. “Earlier this year it looked like the economy was truly turning around, but we still have some uncertainty, in both U.S. and international markets, and this is hampering stronger, more sustainable growth.”

“2012 is an election year, which does not bode well for meaningful action in Washington; both sides are already in full ‘campaign mode,’ it seems, and this presents a real danger of a stalling economy,” Slater added. "Congress needs to focus on manufacturing policies that create and maintain jobs, not unnecessary and excessive regulatory and tax policy burdens. That is why we are continuing and expanding our ‘I Make America’ grassroots effort; it promotes a better understanding and appreciation of the vital role of manufacturing to a thriving American economy – providing good jobs, tax revenues and investment in local communities, for example."

This year’s AEM "outlook" survey summary results cover approximately 40 different types of whole machines, attachments and components. Survey responses predicted industry-wide expectations rather than individual company performance, and unit sales rather than company profitability.

The final survey results will be posted online when available at www.aem.org.         




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