ALL Family Opens New Branch in Louisiana
May 31, 2011 — The ALL Erection and Crane Rental Corp., Cleveland, Ohio, has opened ALL Crane Rental of Louisiana, the newest branch of the ALL Family of Companies.
Located centrally between Baton Rouge, and New Orleans, in Geismar, La., the company’s 31st yard will fulfill the strong demand for heavy-lift equipment in the Gulf Region. The branch will be strategically supported by the nine additional Southeast members of the ALL family. Owing to current demand in the region and thanks to the support of these sister companies, the company can boast 45–50 cranes currently working on long-term projects in New Orleans.
The new full-service yard in Louisiana will serve the region around Baton Rouge and New Orleans, including Gulfport, Biloxi, and Jackson, Miss. The general manager and other key appointments are pending. The new branch is looking to hire qualified local employees immediately, and also is seeking local suppliers to establish roots in the community. Interested parties should contact Clyde Patrick at the ALL Southern Region Human Resources Office, 770.944.3900 or 800.253.7156.
Prior to the new branch in Louisiana, ALL most recently added a branch in Mobile, Ala. The model of geographically tangent growth is a system steadfastly adhered to in order to ensure that local, regional, and national customers benefit from the strength of the entire family of companies.
“We never open outposts to stand alone, unsupported,” said Michael Liptak, ALL president. “Instead we have grown carefully for three generations. We consider each new branch to be a necessity to local customers, but also part of a chain, one made stronger link by link.”
ALL Crane Rental of Louisiana will have a fully staffed, technologically unparalleled service department. “We also know that the continued success of our company depends on good citizenship in the communities where we work,” said Michael Nunley, Southeast Regional sales manager. “We try to build those relationships by using local suppliers and hiring locally. Our brand will attract the region’s best operators to be supported by dedicated safety, sales, and logistics personnel. Of course, we’ll house world-class equipment.”
When they founded ALL in 1964, the three Liptak brothers formed a plan for the growth of the enterprise by getting it right the first time. By backing their business with hard work, reliable products, and outstanding customer service, they laid the foundation for a company that would stand the test of time. The fleet began to grow, and a family business, not to mention a new industry, was born.
Adding a new branch isn’t taken lightly, and in the early years, success meant investing, not spreading out. The company founders made sure they established their brand and their service capabilities before they started expanding.
Becoming self-sufficient made ALL able to compete in the marketplace and stay cost-effective. The company maintains and staffs its own service departments for all of the equipment it rents and sells, including an engine shop, hydraulic department, paint shop, weld shop, and fabrication shop. ALL Crane also maintains its own truck and trailer shop and glass department. Over the years, they methodically acquired other established crane companies to help serve their growing customer base, and the family company became the ALL Family of Companies. Today, the company’s many strategic locations serve all of North America.
“Our original vision of a dynamic, forward-thinking company, able to anticipate and meet the changing needs of its customers, still stands,” said Liptak. “The ALL Family of Companies’ global reach, customized local support, and commitment to investing in long-term incremental growth have helped make us a world leader in lift equipment.”
