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Crane Hot Line

ARA Insurance Services Reports Positive Customer Feedback

March 4, 2008 • Moline, Ill.-based American Rental Association (ARA) has released the results of its 2007 customer satisfaction survey for ARA Insurance Service (AIS), its wholly owned insurance subsidiary. The survey, conducted each of the past four years by market research company Synovate, polls customers regarding their satisfaction. 2007 marks the strongest performances to date relative to ARA member experiences and satisfaction with AIS representatives, products and services.

The survey was conducted from Nov. 11-21, 2007, and roughly 200 AIS insured customers were polled from across the country. Member businesses surveyed were a mix of the three rental industry segments: party and event; general tool and equipment; construction and industrial. Additionally, the group of businesses polled denoted various revenue levels and AIS contacts.

 

Key findings of the survey showed that AIS received high marks regarding the quality of its insurance products and services, accessibility, and risk management information and resources. Timely delivery of quotes, endorsements and service, along with claims handling and loss control issues also received high scores.

 

“Unlike the typical insurance company, we are not driven by profit,” said Phillip Kelling, president and CEO of AIS. “We are driven to serve the needs of our members. Our commitment to serving the rental industry requires that we understand the unique risks, coverage and service requirements of the industry and the report helps validate that we in fact do understand the unique needs of the industry.”

 

For more than 30 years, AIS has provided ARA members the opportunity for affordable insurance. AIS offers insurance to member rental businesses.




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