Badger Truck Center Expands with Dealership Acquisition

May 27, 2015 – Commercial truck dealer Badger Truck Center, Milwaukee, Wis., has acquired New Glarus Motors of New Glarus, Wis.

 

New Glarus Motors was purchased in 1996 by Jeff Opie, who ran the organization for almost 20 years. Located in a small historic community, Badger Truck looks forward to expanding the team in New Glarus, and continuing to provide the community with a solid organization, that enjoys providing quality vehicles for its citizens.

 

“We are thrilled to have purchased a dealership in New Glarus.” adds Paul Schlagenhauf, president of Badger Truck Center. “As a company that has been around for 50 years, we are always looking for new opportunities to expand our offerings to our customers. Having the Chrysler, Dodge, Jeep, and Ram franchise will allow us to cover more of the market our customers are interested in. Providing a company that offers customers everything they need.”

 

Matt Dierksmeier, vice president of New Glarus Motors, said all employees have been retained, and the company is looking to expand.

 

Badger Truck Center currently provides its customers with Ford and Isuzu vehicles, and with the addition of New Glarus Motors, it will now offer Chrysler, Dodge, Jeep and Ram, as well as service and parts. Badger Truck also has a truck equipment division that can up-fit standard and custom built solutions for dump bodies, flatbed, and stake trucks, snow and ice removal equipment, lift gates, service and van bodies, as well as spray on bedliners, paint and body work, and aftermarket accessories. A third division focuses on rebuilding transmissions, drivelines, and rear axles. Adding New Glarus Motors will allow customers to choose what services they need, and Badger Truck will be able to provide them with solutions.