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Crane Hot Line

Bishop Lifting Rebrands

Nov. 29, 2022 - Bishop Lifting Products has rebranded itself as Bishop Lifting.

The new brand is a banner over the company’s 30 branches, many of which were added through acquisition and still operating under their previous names and brands.

As part of the change, Bishop Lifting updated its mission, vision, and values to underscore its focus on providing a full range of lifting solutions with quality, service, and safety.

The company’s new motto, “Trust the Lift,” illustrates the updates and Bishop’s commitment to the safety and success of its customers and team members.

Bishop Lifting now includes Matex, American Wire Rope & Sling, LA Crane, Western Sling, and Delta Rigging & Tools.

The company’s rental branches are now called Bishop Lifting Rentals.

They include Delta Rigging & Tools in Angleton, Texas; Baton Rouge, Louisiana; Broussard, Louisiana; and Ellwood City, Pennsylvania.

Bishop Lifting Rentals also includes Morgan City Rentals in Morgan City, Louisiana; Broussard, Louisiana; and Golden Meadow, Louisiana.

The recently acquired All-Lifts, Wood’s Logging, Silver-State Wire Rope, and Westech Rigging will maintain their branding.

“Our rebranding shows our commitment to providing world-class lifting products and solutions to customers across the country under a name they recognize and trust,” said Harold King, Bishop Lifting CEO. “As we have grown, we have continued to add services that meet our high standards of quality customer care. Now, those industry-leading services will all operate under the Bishop Lifting brand with no impact on our product offerings across our 30 locations and growing footprint.”

Bishop Lifting is a portfolio company of Altamont Capital Partners.

For more information about Bishop Lifting’s rebranding, visit


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