Bridgestone Firestone Adds to Team as Service Offering Expands
September 23, 2008 • Nashville, Tenn.-based Bridgestone Firestone Off Road Tire Company (BFOR), a division of Bridgestone Firestone North American Tire, has announced two key personnel appointments. Mike Poirer and Wilhelm Brau join BFOR to support marketing, sales and distribution responsibilities for Continuum brand retread materials.
Poirier joins BFOR as general manager corporate accounts and original equipment. Poirier served most recently as North American OTR sales manager, Bridgestone Bandag Tire Solutions in
“The addition of Mike and Willie to the BFOR team is an important step in our ability to deliver a one-stop, integrated new and retread tire service solution to fleets,” said Shawn Rasey, vice president, BFOR.
Poirier is responsible for managing the BFOR strategic account sales group. He will replace Russ King, a 21-year veteran of BFOR, who will retire later this year. In this new role, Poirier will work to expand the BFOR offering to corporate accounts. No stranger to the Bridgestone Firestone sales organization, he worked from 1990 to 1995 as a commercial territory manager and a region account executive. He spent the last 13 years with Bandag Inc., now part of the Bridgestone Bandag Tire Solutions organization in various sales and marketing positions. He began his career with Treadco Inc. as a location manager.
Brau is responsible for sales and distribution management, working with OTR retreaders and BFOR servicing dealers. He will also support retread marketing efforts. Brau began his career with General Tire of
Continuum brand retread materials sales, marketing and distribution were previously the responsibility of Bridgestone Bandag Tires Solutions, a division of Bridgestone Firestone North American Tire. Continuum retread materials will continue to be designed and manufactured by BBTS.
