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Crane Hot Line Introduces Head of Content


Before we can truly enjoy and appreciate the present, sometimes it pays to reminisce about the past.

I want you to take 30 seconds and ask yourself: Are you doing exactly what you dreamt about doing back when you were barely old enough to (legally) drive?

Although it may appear to be a simple “yes or no” question, it’s safe to assume everyone’s answer is a bit more complicated than that.

When I was 16, I dreamt of becoming the next Tony Kornheiser — the famed sportswriter and ESPN “Pardon the Interruption” personality. Passionate to achieve that dream, I reached out to numerous sports websites and asked them if they could use a writer. I couldn’t find anyone willing to pay some young, inexperienced kid to write, but I did find some who were willing to let me write for free. So, I became a volunteer writer, even if it meant getting yelled at by my mom because I was taking up the phone line (this was back in the days of dial-up internet).

Fast forward over 20 years, and I love reminiscing on those days; just a kid with a dream, determined to make something of himself. Back then, I could have never predicted my career path, nor would I have ever thought that my career dream would have changed like it did.

I don’t have to tell you this, but obviously you’re not reading a sports magazine. And the person writing this isn’t the same person with the same passions he had when he was barely old enough to drive.

Oh, I’m for sure still a sports fan — GO BIG RED! (I’m a Nebraskan, born and raised.) But you know what I ended up falling in love with even more than sports? 


From conception to consumption, and everything in between — I love content. 

It’s been about a decade since I’ve covered sports for a living, and I’m OK with that, because, come on, does the world really need more sports coverage? 

When it comes to the construction, agriculture and industrial realms, however, there’s not nearly as much quality or informative content as the world needs, and that’s something I’m here to help with.

As Head of Content for Catalyst Communications Network, publisher of Crane Hot Line, as well as Lift and Access, Contractors Hot Line, AcreageLife, Farmers Hot Line, Industrial Machine Trader and Chicken Whisperer Magazine, it’s my job to make sure our readers (you!) are getting the quality and informative content they deserve.

With the help of the Editor Emeritus Mike Larson, who’ll continue to serve Crane Hot Line’s readers with a monthly column, I am beyond excited to take a deep dive into your world and learn how every publication under the Catalyst Communications Network umbrella can best serve you.

I want to hear from you! Have any advice or insight on how Crane Hot Line can improve going forward? Shoot me an email. And now that you’ve heard a bit about me, I’d love to hear a bit about you:


Written by Catalyst Communications Network's Head of Content Brian Ethridge.

Article written by Brian Ethridge


Crane Hot Line is part of the Catalyst Communications Network publication family.