CraneWorks Expands to Orlando, Dallas/Fort Worth

March 28, 2018 - CraneWorks, Inc.  has opened new locations in Orlando, Fla. and Dallas/Fort Worth, Texas.  

The fast-growing crane dealer has opened four locations in the past three years. In addition to the two newest locations, CraneWorks has offices in Houston, Kansas City, Denver, San Diego, Bakersfield, New York/New Jersey, and Calgary.  

CraneWorks CEO Keith Ayers said the company has opened the two new locations to expand its regional presence and serve those two expanding markets. For example, a report from the Bureau of Labor Statistics and the Timetric’s Construction Intelligence Center predicts the construction industry has a 4.5 percent projected growth rate through 2020. 

“Providing industry-leading product support to our customers is important,” said Ayers. “Our new stores in Dallas/Fort Worth and Orlando expand our footprint to provide our customers with fast, local access to parts, service, and rentals.” 

The company has tapped a pair of industry veterans as general managers for the new offices. Peter Rocco will head the Orlando office, and Jerry Beckel lead in Dallas/Fort Worth. Rocco and Beckel bring more than a half century of combined experience in industrial management to their roles.


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