Genie Appoints Global General Manager for Boom Product Line

Alan Lofurno

May 21, 2008 • Redmond, Wash.-based Genie Industries announced today that Alan Lofurno has been appointed to the new position of global general manager for the Genie boom product line. In his new role, Lofurno will set priorities and strategy for aerial booms globally.

“Alan's extensive knowledge and prior experience will guide him in his new position with Genie Industries,” said Linda Mayer, Terex Aerial Work Platforms vice president and general manager, global marketing and product management. “With his skills and dedication, we expect Alan to have a positive impact in the growth of the aerial booms group.”

 

Lofurno's responsibilities include assessing customer and market needs around the world, identifying new product ideas, setting production levels to meet demand, establishing pricing and developing marketing programs and sales tools for sales teams.

 

Prior to joining Genie Industries, Lofurno spent 16 years at Black & Decker in various roles. Most recently, he served as the director of outdoor equipment. His responsibilities included product marketing and directly overseeing gas equipment engineering.

 

“I am looking forward to helping Genie continue its success and growth in the aerial booms industry,” said Lofurno. “Genie maintains an extensive network of global aerial customers. My goal is to uphold and support the Genie customer service focus.”