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Crane Hot Line

Genie Appoints New Marketing Manager

Marla Williams

December 26, 2006 • Genie Industries, Redmond, Wash., has hired Marla Williams to be the marketing manager for Terex's aerial work platforms business segment, which is comprised of Genie products, Terex Load King trailers, and Terex generators, light towers, and power buggies. With 22 years of experience to draw on, Williams will be responsible for developing and implementing product marketing strategies for Terex AWP products and services.

 

Prior to accepting her current position, Williams was a self-employed marketing consultant with clients in non-profit, retail, and manufacturing industries. Previously a 15-year veteran at Genie, Williams was the company's first human resources manager and established and then managed the company's human resources department for eight years before serving as one of Genie's first product/project managers.

 

Williams holds a Bachelor of Arts degree in Personnel Management/Business Administration from the University of Washington.




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