Genie Industries Captures 2006 Create Award

October 26, 2006 • Genie Industries, Redmond, Wash., along with creative partner Eyeplay, Inc., a video production company based in Seattle, Wash., has received the Gold Award from the 2006 Create Awards for Genie's “Out of the Blue” mockumentary. “Out of the Blue”, a video featuring Genie's Z-135/70 boom lift, was developed for The Rental Show in February 2006.

 

When producing the video, Eyeplay wanted to create a video that showcased Genie's Z-135/70 boom lift but also would stand out on the crowded convention floor. Eyeplay's answer was to turn the Z-135/70 into an urban legend, and the mockumentary would search for the facts behind the “Legend of the Z-135/70,” the highest of all booms. Eyeplay's creative team produced a humorous three-and-a-half minute trailer for a faux science documentary, “(It Came From) Out of the Blue!”

 

“Out of the Blue” combines cinema-style, high definition imagery, a dramatic soundtrack, and a few tongue-in-cheek nods to iconic films and genres. To view the video in its entirety, visit the Spotlight section of Genie's website at http://www.genieindustries.com/spotlight.asp.