Hy-Brid Lifts Expands Sales Network to Better Serve Customers

Sacramento, California-based CMT Equipment will serve Hy-Brid Lifts’ customers in northern California, Washington, Oregon and northern Nevada. Craig Truscelli, the company’s president, has more than 40 years of experience in the aerial lift industry. Along with his daughter, Madison Truscelli, as vice president, they are dedicated to helping customers find the right equipment for their organizations, as well as buying and selling used equipment.

HK Sales will be a resource for Hy-Brid Lifts’ customers in southern California, the Las Vegas area and Arizona. With offices in Irvine, California, HK Sales focuses on general rental equipment, including everything from pneumatic tools to compaction equipment. Holly Ford, the company’s president, has experience in construction sales management and strategic planning, having worked with various key construction rental companies and global construction companies in the U.S.

Lynnfield, Massachusetts-based MLA Construction Sales offers general rental equipment and will serve Hy-Brid Lifts’ customers in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. The company’s president, Jonathan Cook, started the business after 22 years in the equipment and sales industries. Cook started his career in the construction industry at 14 when he swept floors and loaded equipment at his grandfather’s rental store.

“Deciding which groups to partner with wasn’t a decision we took lightly,” said Terry Dolan, Hy-Brid Lifts president and CEO. “These partners will focus on developing and managing customer relationships and representing the Hy-Brid Lifts brand, so we took our time finding the right fit. We made great choices and found exactly the people we want serving our customers.”