Industry Veteran Launches Online Equipment Marketplace

Enlarge Image. Equipmentsite.com

December 9, 2011–Kevin Sabourin, a veteran of the equipment industry for nearly 20 years, has launched a new online equipment marketplace, Equipmentsite.com, Treasure Island, Fla. The website uses search engine optimization (SEO) and social media to encourage interaction between buyers and sellers.

“Equipmentsite.com is not just another used equipment site,” Sabourin said. “Our focus is more holistic. We strengthen the dealer’s enterprise by promoting the value of an online presence, and improve that further employing the latest SEO techniques.”

 

A primary element of the Equipmentsite.com business model is the site’s platform for building an online presence for dealers. After years of selling products through the dealer channels for companies like Toro, Finn and Fecon, Sabourin recognized a lack of online presence as a hurdle limiting the effectiveness of dealers. For a yearly commitment, dealers can build their own site within the Equipmentsite.com platform to list used equipment inventory, pre-sell trade-ins or promote new equipment on their lots.

 

The integration of online tools and social media outlets drives traffic to the site and puts the equipment in front of an expanded base of potential buyers. Further enhanced targeting is offered through specific search criteria such as brand, make, model and year. Buyers can also narrow searches by condition, location and industry.