Instant Access Turns Pink to Support Breast Cancer Research
December 21, 2007 • Breast cancer is a leading cause of death in Australian women, and Australian rental company Instant Access has painted six new 19-foot scissor lifts in an effort to support the National Breast Cancer Foundation and its Pink Ribbon campaign. The breast cancer sponsorship is part of Instant Access' ongoing charity support program, which has it focused on partnering with a different charity each year.
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Instant Access will donate a percentage of the pink scissor's rental revenues to breast cancer research.
“Our team is extremely proud to be supporting the National Breast Cancer Foundation to bring about further community awareness,” said John Lucano, CEO of Instant Access. “Not only will the pink equipment raise awareness for breast cancer, Instant Access will also donate a percentage of the revenue hire directly to NBCF.” The 19-foot scissor lifts will be available at Instant Access branches in
Instant Access is one of a number of businesses donating funds to the National Breast Cancer Foundation, an organization than funds research across the continuum of breast cancer • from genetics to treatment to support and palliative care • with the ultimate goal of finding a cure. The foundation's partnerships with such companies provide valuable support in its work to increase awareness and funds for breast cancer research.
Lucano and the Instant Access team are laying a challenge to encourage and inspire others to get onboard with the National Breast Cancer Foundation and explore the valuable contribution it provides for those impacted by breast cancer. “It's time for Australian organizations to step up and take on these kinds of initiatives,” Lucano said.
