J.C. Renfroe Launches Online Marketing Plan to Introduce Lifting Clamps

January 16, 2013–J.C. Renfroe & Sons Inc., Jacksonville, Fla., has launched a comprehensive on-line marketing campaign to introduce its new industrial lifting clamps. The new clamps are designed for the vertical +180 degrees category (the PCK clamp); the beam category (the BC clamp); and a non-marring grouping (the NM, NMA, NMBC and NMRSC clamps).

 

To introduce these new products and to generate more exposure for its full product line, Renfroe has created new online tools to demonstrate product applications, provide product schematics and specifications, and make it easier to contact rep companies for inquiries and orders. The company has revamped its website at jcrenfroe.com to provide updated product information that includes clamps, sheaves, crane blocks, and swivels. In addition, the site has two demonstration videos–one for the clamp line and one for sheaves and blocks, and it will provide information regarding Renfroe’s training program and detailed repair and assembly instruction.

 

To enhance the use of the website, Renfroe has entered into an agreement with Thomas.net to provide online information and links to Renfroe to provide specific product data to industries looking for superior durable clamps. The company plans to use email blast to key prospects, distributors and past customers wanting the latest product information and industry changes.