LiftHigh Crane & Rigging Launches with Veteran Expertise and a Modern, Safety-First Fleet

(Sponsored Content) — The name on the door may be new, but the experience behind it is not. Houston-based LiftHigh Crane & Rigging has officially entered the crane rental market, backed by more than 100 years of combined industry experience, positioning the company to meet growing demand for reliable, high-performance lifting services across multiple sectors.

Founded by industry veteran Mike Appling Jr., LiftHigh has been built with a clear philosophy: a crane company run by crane people. In an in-depth discussion with Crane Hot Line, Appling outlined a vision centered on safety, operational excellence and long-term customer partnerships.

Modern fleet, modern standards

LiftHigh Crane has invested exclusively in new Tadano and Liebherr all-terrain cranes, ranging from 60 to 900 tons, equipped with advanced hydraulics, precision controls and integrated safety systems. Launching with all-new equipment has resonated strongly with customers seeking compliance, reliability and confidence on demanding lifts.

Capabilities across complex projects

The company supports everything from straightforward lifts to highly engineered, precision projects. Early work has included coordinated tandem lifts that demonstrate LiftHigh’s ability to execute complex plans safely, efficiently and on schedule.

Serving high-growth markets

LiftHigh’s regional operations focus on commercial construction, cell towers, battery plants, data centers and industrial projects. Customer demand has exceeded early expectations, accelerating fleet growth beyond original projections.

Safety built into every lift

Advanced load-measurement systems, remote-control capabilities and modern electrical architectures are standard across the fleet, improving precision while reducing emissions and downtime. At LiftHigh, safety is integrated into every decision, every plan and every lift.

Culture-driven execution

LiftHigh emphasizes a workplace where expertise, accountability and respect guide operations. A people-first approach, combined with disciplined planning and modern equipment, allows the company to deliver consistent results while building long-term trust with customers.

Contractors, project managers and developers seeking dependable lifting solutions are encouraged to connect with LiftHigh to discuss upcoming projects, capacity needs and engineered lift requirements. Learn how a modern fleet, experienced operators and safety-first execution can help keep critical lifts on schedule and on spec. Visit www.lifthighcrane.com for your next project needs.