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Crane Hot Line

Lifting Gear Hire Reveals New Branding

July 16, 2019 - As part of their global rebranding, Lifting Gear Hire has revealed its corporate name change to LGH, adding a dynamic, international aspect to the business. The new name overcomes local variations in meaning, especially between Europe and the United States, where the word ‘hire’ tends to only be used for people, not equipment. The change will standardize the LGH brand across the group’s 36 locations in six countries.

The new rebranding also means a new logo, as well as a new website. Designed to be familiar, while at the same time more modern and better suited to the digital environment, the company’s refreshed logo reflects the advances LGH has made in recent years.

In line with the harmonization of the group’s marketing, LGH’s new global website showcases a wider perspective of the international projects and expertise of the company. The site highlights LGH’s vision and values, as well as illustrates the global reach, capability, and competence of the company in a wide range of industry sectors.

Ian Parkinson, LGH group chairman, said, “We have made significant changes within our operations in order to position ourselves better to serve both existing customers and drive forward into new emerging markets. Backed by a new name and a unified identity, LGH is now in great shape to deliver even better service for more customers in more locations – as always – putting safety first.”

As part of their long-term strategy, LGH plans to open a new location every year for the foreseeable future, continuing expansion throughout its established presence in North America and Europe, dovetailing with growth into new territories.

For more information about LGH, contact



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