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Crane Hot Line

Linden Comansa Simplifies Name

July 12, 2018 - Linden Comansa has changed its name to simply Comansa.     

After many years of using the Linden Comansa brand name, the tower crane manufacturer is focusing on a single overall brand to be used throughout the group, Comansa. 

The change will be ushered in gradually across the product range, at its headquarters in Spain, and at its facilities in the United States and China.     

"After acquiring the prestigious Linden 8000 system from the Swedish company Linden in 1983, we started to apply its technical concepts throughout our range of tower cranes, therefore allowing our customers to enjoy its many obvious advantages," says Comansa CEO Alberto Munárriz. "Combining the names Linden and Comansa in a single brand was initially important as we looked to open up markets. It gave us recognition in markets where Linden had been a major player and the benefits of its products were widely appreciated."     

"However," Munárriz emphasized, "Comansa has been developing and improving the system for 35 years, and has been actively present on the market for over 50 years. The fact that we continue to be a benchmark in the tower crane industry today is not due to the name Linden in our trademark, but rather thanks to all the work we have put in over many years, allowing our products to be renowned for their quality. In fact, we are widely known on the market as Comansa, meaning the change is very natural.”   

Munárriz added that the company's situation has changed a great deal over recent years, as it has set up in China and embarked on significant commercial expansion. “This change aims to bolster our strategy at group level by having a single, uniform image on the market," he says.   

Dropping Linden from the brand does not mean that it is forgotten. According to Munárriz, "The Linden brand and system, and all they entail, are part of our DNA. In fact, Comansa is the only manufacturer whose range of horizontal jib cranes consists solely of a flat-top, pendant-free design, which was undoubtedly one of Linden's most outstanding features. And, if there is one thing that characterises Comansa cranes, it is their outstanding modularity, just like Linden cranes. That is why Linden is still very much a part of the philosophy of all our products, even though it no longer appears in our brand name.”   

With the change, cranes manufactured in Pamplona, previously marketed under the Linden Comansa brand, and cranes manufactured in Hangzhou, China, distributed under the Comansa CM name, will now all be known only by the Comansa name.   

Each crane model will keep its current name, using the letters LC or CM to indicate the product range. For example, the model name 21LC750 indicates the crane is part of the range previously known as Linden Comansa, while the model name 21CM550 indicates a crane is part of the former Comansa CM range.







"Given the large number of customers and suppliers we work with, we are fully aware that implementing the Comansa brand in all products and materials will take some time; however, our staff are ready and willing to help our partners and collaborators through the transition period and ensure it is as smooth as possible," said Munárriz.




Crane Hot Line is part of the Catalyst Communications Network publication family.