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Crane Hot Line

Manitowoc Names National Crane VP, Managing Director for Australia

Manitowoc Brian Peretin
Brian Peretin
June 25, 2008 • Brian Peretin has been promoted to vice president of sales and marketing for National Crane. In his new role, he will be responsible for all aspects of sales and marketing for the National Crane line of boom trucks. He will continue to develop the company's market-leading position in the Americas and will also consult on growing Manitowoc's business in Latin America. He will continue to reside in Hagerstown, Md.

He reports to Dave Birkhauser, Manitowoc, Wis.-based Manitowoc's senior vice president of sales for the Americas, who says Peretin's role will be to continue strengthening National Crane's presence in the industry.

“We are looking to Brian to continue the good work at National Crane, which leads the industry in boom truck innovation and productivity,” he said. “The brand has a great legacy and a very loyal customer base and it is our job to ensure we keep working hard to meet customer expectations.”

Peretin replaces John Lukow, who now serves as managing director of Manitowoc's operations Australia and New Zealand. Prior to taking up his latest position, Peretin was sales manager for Potain tower cranes and self-erecting cranes in North America. During his time there he established a successful regional sales team and grew the North American dealer network.

Since starting out in the crane industry in 1993, Peretin has worked in a number of roles including marketing product specialist for all-terrain cranes, district manager for Grove and parts manager.

Manitowoc John Lukow
John Lukow
Manitowoc
has also appointed John Lukow managing director of Manitowoc in Australia. Lukow has begun the role and is based at the company's Sydney office. He has held executive positions in both finance and sales promotion since joining the company in 1999 and was most recently vice president of sales and marketing for National Crane. He has also been vice president of finance and treasurer for Grove and group controller for Manitowoc in the Americas region.

 

In his new position, Lukow will report to John Stewart, Manitowoc Cranes' senior vice president of sales and marketing, Asia Pacific (not including China). Stewart said Lukow's previous experience made him an ideal candidate for the position.

 

“We are pleased to have someone with such a tremendous track record to continue Manitowoc Australia's ambitious expansion plans,” he said. “John's promotion is very well-deserved after huge success at National Crane. Under his leadership National's market share increased by more than 12 percent and he oversaw the dramatic expansion into South America.”

 

Lukow replaces Dave Hull, who has returned to the U.S. after two and a half years in the role to become vice president • sales, North America for the Grove and Manitowoc brands. Manitowoc Australia experienced tremendous growth during his time in charge • the company now has a leading position in the region in all product lines and the organization has grown from eight people to 29 people.

 




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