Maxim Grows its Central Region with Investment in People and Machinery
June 02, 2015 - Maxim Crane Works has seen “significant growth” in the central U.S., achieved through organic and strategic capital expenditure planning, reports Randy Johnston, president of Maxim's largest region. He attributes the company’s success to an influx of personnel and more than $60 million in new equipment.
“We have had tremendous success in our region by identifying the future needs of our customers and acquiring the specialized equipment needed to meet those demands. In addition to hiring several new cranes specialists, we have moved over $60 million of new capex into our market in the past 12 months," said Johnston. "In addition to our Maxim team's ability to identify and successfully acquire key strategic partners, such as CRC and Poindexter just recently, we feel that organic growth is one of the keys to our success in the region.”
Maxim has built a team in the Gulf Coast that continues to attract and retain new talent, continued Johnston, adding that while the company remains open to additional acquisitions in the Greater Texas Region, it has had success in the market by offering turnkey lifting and service-related crane rental options to its customers on a 24-7 basis.
"As everyone knows, the working conditions in the Gulf are extremely rigorous [and] require engineering and safety expertise and state-of-the-art equipment. Our ability to bring in nearly 70 new cranes this year already has meant that we offer the largest and most modern fleet in the market. In addition to ramping up our fleet and personnel, we have been able to devote a lot of attention to our Dallas market," said Johnston.
“This increased focus from our existing locations has allowed us to expand our coverage with existing customers as they work beyond some of their traditional locations. Our sales efforts, led by John Gutirez, [have] continued to focus on providing our clients with the ability to make one call to Maxim and satisfy their equipment lifting and service needs anywhere in the country,” concluded Johnston.
"We recognize that our customers want to be able to maintain the relationships with our sales specialists everywhere that they have a project. The ability of our team throughout the 8 branches located in the Central region to communicate with each location in a seamless manner is an integral part of our success," said Gutirez, VP of sales for the Central Region. “We have more than doubled the fleet size in several of our locations in the past 12 months, which is allowing our team to provide our customers with un-matched turn-key service. Our team of crane operators, drivers, rigging specialists and engineers has provided Maxim with a platform to organically grow by attracting more and more quality people to the organization," said Gutirez.
"Overall, we feel that our team has executed a perfect plan to meet and exceed the customer needs in the Central USA. We will continue to add new cranes and specialized gear into the region organically as well as via acquisitions in the future," said Johnston. "The recent acquisition of CRC, in particular, will provide our team with another customer service offering revolving around the heavy lift and transport needs. We now have a state-of-the-art heavy-haul division available to our customers operating all over the central and southeast regions.”
