MEC Adds Business Development, Marketing Directors
January 28, 2008 • MEC Aerial Work Platforms, Selma, Calif., announces that Steve Citron has joined its team as director of business development and Diane Tjerrild as its director of marketing.
Citron has 26 years of experience in the aerial work platform industry, including 20 years with Genie Industries, where he held project and product management responsibilities for the development and ongoing maintenance of a multi-line product portfolio that represented nearly a half-billion dollars in recurring annual sales revenues. Prior to joining MEC, Citron was the Director of Business Development at Bil-Jax, Inc, where he was responsible for the development of new products and business initiatives that resulted in significant growth and penetration into the trailer-mounted boom market sector.
Steve Citron
“Steve brings a wealth of knowledge, experience, and proven capability to our organization and we are very pleased with the current direction and plan that has been developed,” said David White, president of MEC Manufacturing.
Citron's job responsibilities include project managing MEC's strategic products, including new product development, product enhancement, and value improvement programs; product managing MEC's existing and future product lines. Additionally, he is in charge of developing and implementing strategic growth initiatives and business processes; integrating advanced marketing and brand-building tools and processes; expanding MEC's worldwide market share; and conducting market research and developing a corporate vision, including multi-year product development and introduction plans.
“We have developed an exceptional plan based on solid business fundamentals that will position MEC as a leading full line, world class manufacturer of aerial work platforms in the near term," Citron said. "We have secured a substantial line of credit to fund our aggressive plans and we anticipate significant growth throughout the future. I am very excited about this incredible opportunity to create a self-propelled boom organization from the ground up and really do it right.”
Tjerrild also brings more than 26 years of marketing experience to MEC, including six years with Marklift (Mark Industries). She is responsible for formulating, directing, and coordinating marketing activities and materials to promote MEC products. Additionally,she runs the newly created in-house marketing department, as well as coordinates and participates in promotional activities and tradeshows to market MEC products.
Diane Tjerrild
"I'm impressed with what MEC is doing in the industry," Tjerrild said. "I'm proud to be part of this growing company. We have a very talented group of executives and employees that I feel are going to drive the new MEC successfully into the future. MEC has great products and I look forward to marketing our craftsmanship and reliability to potential customers around the world."
Tjerrild hopes to reunite with other aerial lift industry veterans from the 1980s and invites them to stop by the MEC booth at ARA and ConExpo to say hello.
