Mid Country Machinery Raises Breast Cancer Awareness

Enlarge Image Mid Country's pink 80-foot boom lift on-site in Iowa.

July 29, 2008 • Bud PeCoy of Mid Country Machinery, a JLG dealer and rental company headquartered in Fort Dodge, Iowa, and partners Mark Swedlund, Lucas Peed and Bob Conaway, were looking to find a way to “give back” to the community when they learned that the wife of one of their customers suffered from breast cancer. Seeing this as a worthwhile cause, they decided to create a breast cancer awareness campaign by purchasing two special JLG Model 800S telescoping boom lifts to add to their rental fleet.

 

These 80-foot boom lifts were painted pink at the JLG factory and feature Mid Country's “Reach High for the Cure” slogan on the boom and decals promoting Susan G. Komen for the Cure, the world's largest grassroots network of breast cancer survivors and activists.

 

In addition to painting and decaling the booms to promote breast cancer awareness, Mid Country Machinery also signed an agreement with the Des Moines chapter of Susan G. Komen for the Cure to donate 10 percent of all income derived from the rental of the machines for the next 54 months • an amount that is expected to total between $25,000 and $30,000 during the life of the agreement. 

 

Because of the current volume of construction activity to build and enlarge existing hospital facilities throughout Iowa, PeCoy plans to send the 80-foot tall pink JLG boom lifts to those sites as often as possible. “If painting our booms pink and adding decals to support the cause can increase awareness of breast cancer, we may even order more pink booms,” PeCoy said. “Hopefully, this is just the beginning of our contribution.”