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From left: Dan Keyes, Gehl VP of sales and marketing; William Gehl, Gehl CEO and chairman; and Rick Schlesinger, Brewers executive VP of business operations. |
May 16, 2007 • Gehl Company, West Bend, Wis., and the Milwaukee Brewers have reached an agreement on a multi-year corporate partnership that includes the naming rights to the new all-inclusive group area on the club level that made its debut earlier this season at Miller Park. Rick Schlesinger, Brewers executive VP of business operations announced that the area will be named the Gehl Club.
In addition to the naming agreement, Gehl will receive additional hospitality and advertising elements through the partnership, including messaging on the first and third base rotational signs. The Gehl Club has become a popular destination area in its initial season of existence. Located adjacent to The .300 Club, the Gehl Club offers an all-inclusive, upscale entertainment experience for up to 240 people. It features an open-air patio design on three separate levels with numerous seating options, two private bar locations and a full buffet with a variety of food offerings.
“We're very excited to be partnering with the Milwaukee Brewers,” said Dan Keyes, Gehl VP of sales and marketing. “The association with the Brewers is a natural fit for Gehl Company and our overall sports marketing program.
“The Brewers have presented a unique opportunity that we feel will increase the awareness of our company on many levels,” Keyes continued. “Gehl Club allows us to showcase our company, products and brand to a large audience year round.”
The Brewers have targeted June 1 as the date for the official changeover for the club level group area into the Gehl Club.
