New Holland and Kobelco Name New Director of Marketing

February 12, 2008 • New Holland Construction and Kobelco Construction Machinery America, Carol Stream, Ill., have named Edgar Chavez its director of marketing for North America. Chavez will report directly to Terry Sheehan, president of Kobelco America and vice president of New Holland Construction.

 

For the last two years, Chavez has served as director, key national and government accounts and global product development platform-marketing manager for New Holland Construction and Kobelco America. 

 

“I look forward to taking our brands to the next level by developing our marketing strategies to further strengthen the reputation of both brands within the industry,” said Chavez.