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Crane Hot Line

New Marketing Agency Helps Off-Highway Equipment Companies

Nov. 14, 2022 - Industria, a new marketing agency for the construction, industrial and agricultural equipment sectors, has launched.


Offering a complete range of marketing services, Industria specializes in helping off-highway equipment companies to expand, whether into a new country, segment, or industry. Based in the U.S., but with significant global experience, Industria works with both domestic and international clients.

Founder and managing director, Amelia Pearce, said, “Our clients make, sell, or rent equipment for lifting, moving, and hauling, or are in businesses that support those activities. Drawing on many years of experience, we bring together a unique mix of international marketing expertise in multiple industries, with the ability to think globally while delivering results locally.”

Before founding Industria, Pearce spent 15 years in global marketing roles in the equipment industry. They included leading all marketing for three global equipment brands, a major national U.S. rental company, and a rapidly expanding global construction and agricultural equipment dealership business with representation in more than 10 countries.

Pearce was also responsible for marketing several support operations, including an equipment haulage company, equipment finance provider, and a spare-parts retailer.

Pearce’s personal experience in meeting the challenges of entering new markets gives Industria the ability to help companies gain a thorough understanding of the opportunity and create a plan that navigates around the common pitfalls and maximizes return on investment.

“We are committed to partnering with our clients, whether that’s with in-house marketing teams or external agencies, to thoroughly research the opportunity, then strategize and deliver the marketing actions needed to successfully enter or grow within a new market,” said Pearce.

Industria’s services include new market analysis, competitor analysis, go-to-market planning, content creation, communications, branding, websites, and full-service trade show, conference, and product launch delivery.

For more information on Industria, visit



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