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Crane Hot Line

New Online Portal Simplifies Equipment Buying

Oct. 22, 2022 - A brand new online platform that connects equipment buyers and vendors launched recently. is a custom-built online platform that provides construction equipment buyers with a one-stop request for quote (RFQ) solution that can save them time and money.

The free-to-use website enables buyers to submit their new and used equipment needs via a simple online form and receive customized quotes from registered vendors.

Buyers can view and compare the quotes in their dedicated dashboard and contact their chosen vendor to complete the sale.

The innovative platform is the brainchild of Jorge C. Menocal, an equipment professional with more than 20 years’ experience in the U.S., Latin American, and European markets.

Having worked in both equipment sales and rental, Menocal frequently provides equipment buying advice to his contacts and developed in response to spotting a gap in the market.

“Working closely with equipment buyers for many years’, I saw first-hand the challenges faced by contractors and users who need to buy equipment,” said Menocal. “It’s a time-intensive process to request pricing and availability from multiple dealers or manufacturers, which ultimately takes away focus from their core business tasks. This has been exasperated recently by the supply chain challenges, making it more difficult than usual for equipment buyers to locate the equipment they need.”

Recognizing this, Menocal set about creating the platform to help companies more easily source various types of construction equipment with a single request.

“ is different from other online sourcing websites as it is dedicated to construction equipment and enables buyers to easily provide their specific requirements to vendors, to get accurate quotes first-time,” added Menocal. “This is not only better for the buyer, but also for the vendors who have sufficient information upfront to provide a detailed quotation.”

Built from scratch by a dedicated development team and hosted by Amazon Web Services (AWS), the two-year project has resulted in a website experience that truly serves equipment buyers and vendors. Buyers benefit from a convenient one-time submission of their requirements and can expect to receive a minimum of 3 quotes within 7 days from leading manufacturers, dealers, and resellers.

Vendors have access to a dynamic quote submission tool that enables high levels of personalization, including the addition of videos, photos, specification sheets, freight costs, additional fees, and more.

Menocal has partnered with several equipment dealers and manufacturers for the launch, covering all types of equipment, including aerial work platforms, earthmoving, compaction, material handling, light towers, generators, and much more.

“I am excited to have several leading dealerships and manufacturers already on-board responding to quote requests, however, we are looking to expand this further and invite equipment vendors to sign up for a free account on Vendors benefit from the opportunity expand their customer base to new potential buyers with whom they are not already connected and gain insight into the buying cycle. Using our industry knowledge, we match our buyer requests with suitable vendors to make sure both parties only receive relevant information.” is a member of the Associated Builders & Contractors Florida East Coast Chapter.

Equipment buyers and vendors can now sign up for a free account at


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