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Crane Hot Line

New Sales Team will Renew Terex Cranes Focus in North America

Caldwell Goll

May 19, 2021 - Terex Cranes is renewing its focus in North America with two new appointments to its sales team.

Jonathan Caldwell has been named sales representative for tower cranes, and Michael Goll has been named business development manager for rough-terrain cranes.

These appointments follow the Andreas Ernst being named general manager of cranes for the Americas earlier this year.

Building the new team is part of Terex’s ambitious growth strategy for North America, which will also build on the strength of its well-established parts-and-service support team, which is primarily located in Wilmington, North Carolina, and is supported by factory teams in Fontanafredda and Crespellano, Italy.

Caldwell has assumed responsibility for growing the Terex tower crane business across North America. He looks forward to building and sustaining effective relationships with distributors across the region.

Caldwell studied civil engineering at the University of Central Florida and started in the industry as an application engineer at AmQuip Crane Rentals. He is a two-time recipient of the Terex Continuing Education Scholarship (matched each year from AmQuip), offered through the SC&R Foundation, which he used to further his engineering and construction management expertise.

Caldwell said, “I’m extremely grateful to Terex for their contribution in helping me further my education, and I look forward to applying my knowledge to support the growth of Terex tower cranes, which has a product portfolio that I have long admired — in particular the popular SK hammerhead models.”

Goll is responsible for directing the sales strategy for Terex rough terrain cranes and Franna pick-and-carry cranes across North America, in partnership with growing its distribution network.

Goll has more than 20 years of business development experience. He said, “I look forward to forging strong business relationships both with the internal team and our distribution partners and customers. I firmly believe in a ‘How may I help make your job easier?’ approach. That, along with plans to introduce new rough terrain models to the North American market, will support our ambitious growth plans.”

In his most recent position as a business development and regional sales manager for Wiggins Lift Company, Goll created the industrial lift division of high-capacity forklifts and established a dealer footprint throughout North America to provide them with exposure into the industrial material handling market.

General Manager for Cranes Andreas Ernst said, “When buying a new machine, key attributes our customers look for are quality, performance, and aftermarket support. We are fortunate to have a strong parts and service support team, steeped in experience and knowledge of the industry with long serving team members including Anita Ogle, aftermarket parts manager, who has 36 years with Terex, and Chris Creel, service manager, who has 21 years with Terex. Additionally, the support team in Wilmington has served an average of 20 years in the crane business.

North America is an important market for Terex Cranes, and I am confident that these appointments, backed up by our strong support team, will reinvigorate our presence here and enable us to capitalize on growth opportunities across the region.”


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