Palfinger Restructures Sales Team

December 18, 2007 • In an effort to continue its growth strategy in North America, Niagara Falls, Ontario-based Palfinger has reorganized its sales team to provide the required capacities to achieve strategic objectives.

The company appointed Jeff Black to the position of Eastern Canadian sales manager for all Palfinger products. Black's new area includes Ontario, Quebec, and all of the eastern provinces. Bill Boner will continue his duties as Eastern U.S. sales manager for cranes but will expand his activity in the East. Boner's region of responsibility includes all states east of the Mississippi River.

The restructuring of the crane sales department will provide Palfinger North America with more focus and support in both the knuckle-boom crane and service crane sales, as well as provide additional support to the company's key crane accounts.

The company also announced that effective January 2008, within the framework of Area North America, there will now be a Region Central America that will include the countries of Mexico, Central America, the Caribbean, Ecuador, Colombia and Venezuela.

Ruben Guida will be responsible for the management of the newly formed region. Guida will relocate to Miami, Fla., to better serve the customers in these countries.