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Crane Hot Line

Palfinger Names New VP Sales & Service for North America

July 8, 2022 – Palfinger has named Ismael Daneluz as vice president of sales and service for North America.

Daneluz is responsible for developing sales plans that will promote sales growth and customer satisfaction.

Before this promotion, he was vice president of sales and service for Palfinger in Latin America. He  continues to be a member of the Latin American leadership team.

Daneluz has a degree in business administration with specializations in marketing and strategy. He also holds an executive masters degree in corporate finance and law from Esade Business & Law School.

He brings more than 17 years of management experience working in Europe and Latin America, in many roles ranging from sales and business development to corporate strategy, project management, finance, and purchasing at Palfinger locations in Brazil, Austria, and Spain.

In 2018, Daneluz became managing director of Tim Hortons Iberia, then rejoined Palfinger a few years later, where, he and the LATAM Regional Management Team drove significant growth in the region.

“In addition to his broad management experience, Ismael has an excellent understanding of our industry and a strong network within Palfinger,” said Gerhard Sturm, senior vice president sales and service. “He is very well equipped to lead all commercial activities, drive brand positioning and sales growth in the North American Region, together with the regional management team and strongly supported by our global Palfinger organization structure.”


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