Check out our 2024 Corporate Sustainability Report!

Crane Hot Line

Scott Wilson Joins CraneWorks as VP of Sales & Marketing

Sept. 28, 2021 – Crane industry veteran Scott Wilson has joined CraneWorks Inc. in the newly created position of vice president of sales and marketing.

Scott is a former CraneWorks customer, joining the company with 40 years of crane industry experience. Scott began his journey at just 17 years old in Huntsville, Alabama.

Scott operated cranes and forklifts, drove trucks, moved machinery, and repaired equipment for his first 16 years in the industry.

After a long field career with a small company, Scott moved into a sales position with a major crane company and eventually moved into management with other major crane companies across the US. Scott’s most recent position was president of a large crane company, starting with just two locations and growing to more than a dozen locations and over 650 employees.

In his new role, Scott will work with employees across the CraneWorks organization, from executives to general managers, and from salespeople to marketing personnel, to craft a strategic plan to better communicate the value of CraneWorks cranes, equipment, and people.

Over the next year, Scott will frequently cross the nation to visit with both customers and employees to build brand awareness, show the company’s many capabilities (including its crane repair facilities and mobile service trucks), and better understand customers’ needs.

“I want to thank Dave Collis, Keith Ayers and Bob Maze for allowing me to take my next step in the crane industry,” said Scott. “Dave Collis is famous throughout the industry as the undisputed king of material-handling cranes. Likewise, Keith Ayers and Bob Maze are also known coast to coast in the industry, and over the last few years, they’ve built a strong reputation for mobile crane building, sales, and service.”

“Scott’s one of those rare guys who started in the trenches, kept at it, and over time worked his way to the top,” said Keith Ayers, CraneWorks CEO. “Since he worked in nearly every aspect of the crane industry, he can tell the sales team from firsthand experience what’s important to the crews in the field, business owners, buyers, crane operators, project managers, schedulers, dispatchers, and more.

“I’ve known and respected Scott for a long time during his tenures at other companies, and I never imagined until recently we’d have the chance to bring him on board here at CraneWorks. This addition gives us a pretty formidable leadership team, and an exciting future as a company to look forward to.”


Crane Hot Line is part of the Catalyst Communications Network publication family.