Check out our 2024 Corporate Sustainability Report!

Sensera Systems Names New VP of Sales

Dec. 2, 2020 - Sensera Systems Inc., a leading provider of comprehensive, real-time jobsite intelligence solutions, has appointed Michael Fraser as vice president of sales.

Based in the company’s Golden, Colorado, headquarters, Fraser leads the company’s sales and business development while continuing to build the North American team and expand the company's growth strategies.

Fraser has more than 10 years of experience and a proven record for building and executing commercial strategy in complex and diverse markets. He has built and managed teams across industries and markets and successfully implemented revenue strategy across sales, marketing, engineering, and product teams.

He has produced results across full sales and product lifecycles, including product ideation, client engagement, deal negotiation, and account management in both corporate and startup organizations, having most recently served as vice president of business development at Triax Technologies Inc., a company that develops and delivers IoT technology for the construction, oil & gas, energy, and heavy industrial industries.

"Sensera Systems experienced impressive growth in 2020 despite the effects of COVID on the industry, and we are poised to accelerate our growth in 2021," said David Gaw, founder and CEO, Sensera Systems. "We are seeing leading GC's across the industry embrace the value real-time remote monitoring solutions bring in helping improve productivity, safety and risk, site security, and winning business. Our recent personnel moves demonstrate a commitment to expanding our organization with experienced, skilled, and knowledgeable staff and we will continue to invest in our sales, marketing and engineering resources as we broaden our SiteCloud IoT technology platform."

Said Fraser, "Timing is everything. Sensera Systems is a company poised to truly change the landscape of the industry. Being in a position to help drive the sales efforts of such a dynamic organization with so much growth potential, is an incredible opportunity. I'm very excited to be a part of this team."



Crane Hot Line is part of the Catalyst Communications Network publication family.