Sims Crane Names Srdjan Vukajlovic Chief Commercial Officer

September 10, 2026 - Sims Crane & Equipment Co. has appointed Srdjan Vukajlovic as chief commercial officer, effective October 5.

In the role, Vukajlovic will lead the company's sales division, with responsibilities including identifying market opportunities, advancing commercial strategy, and developing the company's approach to customer and revenue growth.

“Srdjan brings the commercial insight and leadership experience to take our sales organization forward with a clear focus on where the greatest opportunities exist,” said Deborah Weber, chief executive officer and president of Sims Crane & Equipment. “He understands how to connect market strategy with customer needs and position a sales team to pursue meaningful, sustainable growth. We are excited to welcome him to Sims.”

Vukajlovic brings more than 17 years of experience in commercial strategy, executive leadership, operations, and financial management. According to Sims, his background includes helping organizations identify growth opportunities, strengthen business performance, and translate commercial priorities into measurable results.

His experience also includes developing scalable business processes, navigating organizational change, and building relationships with internal and external stakeholders.

As chief commercial officer, Vukajlovic will focus on the company's sales organization, market expansion, and customer development efforts.

Founded in 1959, Sims Crane & Equipment provides crane and rigging services in Florida and offers equipment for heavy lifting and hauling applications for construction and industrial projects.