Sims Crane Launches New Website

August 16, 2016 - Sims Crane & Equipment has launched a new website: www.simscrane.com. The new site boasts easy-to-navigate features; a detailed equipment rental section; tabs highlighting the latest news, videos, and photography; and a “Request a Quote” page with 24-hour dispatch.

“As the business world turns more often to the internet for information, we decided it was time to develop new content and create a new look for Sims on the web,” said Dean Sims II, vice president of marketing. Founded in 1959, Sims serves customers throughout Florida with 11 locations around the state.

The new website is part of the Sims Crane rebranding initiative that was launched in 2012. This ongoing marketing campaign incorporates social media, advertising, new messaging, public relations, media relations, and messaging that focuses on the company’s core values: Safety, Professionalism, Experience, Availability and Reliability.