Special-Edition Book Marks 50th Anniversary of Bobcat
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| Enlarge Image Bobcat's 50th anniversary book details the company's history. |
October 22, 2007 • A recently released book details the colorful history of West Fargo, N.D.-based Bobcat Company from the beginnings of the first compact loader to what has grown into a worldwide brand icon. Now, the compact equipment manufacturer is offering a special edition of its hardcover coffee table book.
To mark its 50th anniversary, Bobcat has introduced “Bobcat: Fifty Years of
“We realized that there was a little more of interest to Bobcat dealers, employees and former employees, friends and neighbors, and to good Bobcat customers who are as much a part of the history as we are,” said Leroy Anderson, marketing communication manager and Bobcat Company historian. “So we added six more chapters full of anecdotes and advertising history that paint an even richer picture of the unique Bobcat culture.”
“Bobcat: Fifty Years of Opportunity” contains a complete Bobcat® product index and interviews with many of the key individuals who helped transform the company into a global leader, including Cyril and Louis Keller (inventors of the first loader), Sylvan Melroe (the company's first advertising manager), Eugene Dahl (brother-in-law to the four Melroe brothers and a former company executive), past presidents and management team members, former demonstrators and engineers, and other retirees. Many of these accounts are in print for the first time.
“We are thrilled that these stories have finally been captured in print for the world to enjoy,”
The book can be purchased at local Bobcat dealerships or online at www.bobcatstore.com starting Oct. 15.
