Sterling Crane USA Engages Students in Career Outreach
Sterling Crane USA partners with students and community programs to highlight careers in crane and rigging.
As the construction industry continues to face a skilled labor shortage alongside increasing demand for infrastructure development, efforts to introduce younger generations to construction careers are expanding. Workforce engagement initiatives are focusing on connecting students with career paths that align with their interests and skills, particularly in specialized fields such as crane and rigging operations.
Sterling Crane USA recently partnered with the Construction Careers Academy in San Antonio, Texas, to provide students with hands-on learning and career exploration opportunities. The academy offers a construction-focused academic program designed to prepare students for both employment in the industry and continued education.
During the event, students heard from industry professionals, including Branch Manager Trace O’Brien, Crane Operator Ben Kenkel and Crane Rigger Diego Acuna. The speakers shared insights into their career paths and discussed opportunities within the crane and rigging sector.
O’Brien’s career progression reflects one example of advancement within the industry. He began working with Sterling Crane USA as a rigger in 2013 and moved through roles as an operator and C&R supervisor before becoming a branch manager. His experience illustrates how training and experience can lead to long-term career development in crane operations.
In addition to school partnerships, Sterling Crane USA participates in community outreach initiatives aimed at introducing younger audiences to construction equipment and careers. Events such as “Touch a Truck” provide opportunities for children and families to interact with cranes and other heavy equipment. In Beaumont, Texas, the Beaumont Children’s Museum hosts an annual Touch a Truck event that connects local businesses with the community while encouraging hands-on learning.
These types of workforce development efforts are designed to increase awareness of construction careers and support the industry’s long-term labor needs by engaging students and communities at an early stage. According to Sterling Crane, these efforts not only strengthen local communities but also contribute to the long-term sustainability and success of the construction industry. 
