Straightpoint Names New Product Sales Engineer

Enlarge Image Mike Neal (left) and David Ayling of Straightpoint

May 3, 2017 - Straightpoint has named Mike Neal as its product sales engineer. Neal joined the company in April and will focus on increasing the lead conversion rate related to the company's non-standard products. He brings more than three decades of experience to the company.

Neal’s previous employers worked in industrial weighing within the pharmaceutical, chemical and food / beverage industries. He said his immediate challenge is to apply his expertise in weighing and other similar technologies as it pertains to these sectors in the lifting equipment marketplace and the SP range of solutions.

“As a part of my previous roles in sales of standard weighing products, there was a frequent requirement to configure special application solutions based on staple weighing components, so the process of producing bespoke quotations is already well understood," he said. “I’m looking forward to getting up to speed with the hoist and heavy-lift Industries, in particular. As is the case when offering any non-standard product, a comprehensive understanding of the application and requirements of the solution are required, so the quicker I can get to that stage the more effectively I will be able to start working towards our longer-term goal of becoming the go-to company for bespoke solutions as an increasingly informed marketplace seeks our consultation and technologies.”

David Ayling, director at Straightpoint, said: “We want to increase our conversion rate on non-standard products to somewhere close to that of our standard range. Mike brings a wealth of experience and much energy to the role, and I am confident he will meet and exceed the short-term and long-term targets we have set.”