Terex AWP Names Marketing Executives

Mike Samora

October 20, 2008 • Redmond, Wash.-based Terex Aerial Work Platforms announced today that Mike Samora has joined the company as the global director of marketing solutions. Samora will report to Linda Mayer, vice president and general manager, global marketing and product management.

In this role, Samora will provide leadership for all marketing communication functions, including advertising, public and media relations, web content, print, promotions, product launches, training, trade shows and e-business. He will also manage the Genie and Terex brands through multiple channels, with a focus on understanding customer needs and providing solutions.

 

Debbie George

The company also announced that Debbie George has been appointed to the newly created position of global brand marketing leader. She will report to Samora.

 

In her new role, George will have creative oversight of the Genie and Terex AWP brands, both internally and externally. She will serve as the key customer marketing relationship leader and will liaise with the international AWP marketing teams. Additionally, she will work cross-functionally with other Terex business segments on multiple projects and serve as the marketing relationship leader for all Terex AWP cross-selling initiatives.

 

Prior to this assignment, Debbie served as the global director of marketing for the Terex AWP division. For 20 years of her 23-year tenure, she led the marketing team and developed the solid foundation of marketing programs and services that are in place today.