April 3, 2007 • Terex Corp. announced that it has opened Terex Equipment Middle East LLC, a new sales and marketing office in Dubai, United Arab Emirates (U.A.E.). According to Terex, the new office is strategically located to better serve customers in the greater Middle East region and will initially sell Genie® self-propelled articulating and telescopic booms, self-propelled scissor lifts, trailer-mounted Z-booms, aerial work platforms, material lifts, and telehandlers, as well as Terex® light towers.
“The Middle East region has shown amazing growth in the construction sector, and we predict that it will continue to do so over the next several years,” said Brad Abrahams, regional manager for Terex Equipment Middle East LLC. “Through our new office in Dubai, we intend to increase the Terex brand presence in the region. As well, we will provide localized support to our customers and reinforce the strong working relationships with local companies that we've built over the years.”
Abrahams added that the office is located to meet customer needs throughout the entire territory. “Currently, we handle sales and marketing in the region, and we will review the position to allow for future operations expansions,” he said.
