The Rental Show Set to Be Third Largest Ever

January 16, 2007 • For the third consecutive year, exhibit space at The Rental Show has sold out, which puts the 2007 show in line to be the American Rental Association's third largest Rental Show • in terms of exhibit space • in all of the show's 51 years.

 

The Rental Show 2007 will occupy 352,300 net square feet of exhibit space at the Georgia World Congress Center in Atlanta. The largest Rental Shows were in 1998 and 2000, when the show floor was 354,900 net square feet both years. In comparison, the 2005 and 2006 shows were 280,400 and 330,100 net square feet, respectively.

 

Of the 717 exhibitors at the upcoming Show, 94 companies • 13% • are first time exhibitors at The Rental Show. “Looking at the number of returning exhibitors, equipment manufacturers and distributors continue to be interested in The Rental Show,” said Carla Johnson, ARA director of associate member services. “The Show is also one of the best venues for companies to introduce themselves or new products to the rental market. Rental store attendees appreciate the new exhibitors and products; they are always looking for a competitive advantage.”

 

Originally, the 2007 show floor was scheduled for 305,000 net square feet. Last June, Rental Show officials decided to expand exhibit space to meet the tremendous early response from exhibitors and provide additional amenities, such as lounges and food stations, on the show floor for attendees. Exhibit space in the heavy construction and light construction/general tool areas of the show floor sold out in August.