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Trail King Promotes Hanten to VP of Sales and Marketing

Feb. 10, 2022 - Trail King Industries Inc., a leading North American manufacturer of trailers, has promoted Ty Hanten to vice president of sales and marketing.

In his new role, Hanten will lead development of sales plans that promote sales growth and client satisfaction. He will also oversee the district sales managers, team development, hiring, and revenue growth.

Hanten succeeds current vice president of sales and marketing, Rick Farris, who will retire at the end of May after 37 years of service to Trail King. Hanten will immediately assume leadership responsibilities during the transition.”

Ty’s unparalleled drive and experience will undoubtedly promote the continued success of Trail King and the Sales & Marketing team,” said Joe Kolb, Trail King president.

Hanten brings more than 30 years of experience in leadership at Trail King to his new role. He has served most recently as director of customer service.

Hanten began his career fresh out of high school as a night welder at Trail King’s Mitchell, South Dakota, factory. He helped with the transitions when Trail King acquired the Ti-Brook and Red River companies, relocating both times to help manage the process. He has continuously led improvement of the customer experience while overseeing operations, quality, customer service, and delivery.

“I am looking forward to continuing the growth of the company and to build upon the strong foundation that has been laid over the years,” says Hanten.

Hanten will be based in Trail King’s West Fargo, North Dakota, location.


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