Trojan Battery Appoints Vice President of Marketing

Elke Hirschman

October 5, 2007 • Trojan Battery Company, Santa Fe Springs, Calif., has named Elke Hirschman to the position of vice president of marketing. Leveraging almost 15 years of product, marketing strategy, branding and customer marketing experience, Hirschman will oversee all domestic and international marketing efforts for Trojan Battery.

Hirschman joins Trojan Battery from Quantum Corporation, a global supplier of data storage solutions, where she served as director of marketing. In this position, she oversaw a 10-person global team, managed a multimillion-dollar annual budget and was responsible for marketing communications, product introduction, advertising, branding, web and business development marketing.

“Elke's proven expertise in product management, branding and customer marketing will help further strengthen Trojan Battery's market position and enhance our efforts in driving innovation in our industry," said David Godber, executive vice president of sales and marketing. “With Trojan's continuous investments, such as our new state-of-art manufacturing facility in Sandersville, Georgia, we look forward to Elke's marketing contributions driving additional business growth.”

Hirschman holds an MBA from the Pepperdine University and a BS in marketing from the University of Southern California.