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TWG’s New Configurator Simplifies Product Customization, Quotes

Dec. 2, 2020 - TWG’s newly launched Configure, Price, Quote (CPQ) tool helps customers quickly and accurately configure products, receive quotes, and download engineering drawings for customized product solutions.

TWG is a leading manufacturer of winches, hoists, slewing ring bearings, gear drives, hydraulic pump drives, electronic monitoring systems, and more.

The new CPQ tool is part of TWG's digital transformation to improve customers' ease of doing business.

"Delivering excellent customer experiences is a vital focus for TWG. CPQ provides our customers with a seamless configuration and quoting experience," said Arjun Mirdha, president of TWG. "Additionally, CPQ is a competitive differentiator empowering our customers to increase sales, increase product and market knowledge, and expand market share by decreasing time to quote and leveraging the vast TWG product portfolio within CPQ."

CPQ is designed to help increase productivity and drive efficiencies across users.

Specifically, engineering and sales teams are able to configure TWG products, generate quotes and 3D models in real-time, and download 2D models, step files, spec sheets, and product literature that help save time during the bidding and pre-sales process.

In addition, CPQ enables original equipment manufacturers to configure products in real-time, as well as identify potential products across the breadth of the TWG portfolio that could support their specific project during the innovation product life cycle.

For value-added resellers and distributors, CPQ is a sales enablement and training tool that helps sales teams quickly respond to customer inquiries across all markets and allows them to walk through a guided selling process, which can increase sales conversions. CPQ is equipped with a competitive differentiator and can be leveraged to help users advance to the next level in the digital transformation maturity model.

CPQ offers two product choices, configurable and selectable.

The configurable product is customizable. Examples of TWG configurable products include dp Winch winches, Pullmaster winches and hoists, and Gear Products hydraulic pump drives.

The selectable product is available "as is." Examples of TWG selectable products are slewing ring bearings, Tulsa Winch hoists, and Lantec winches and hoists.

More information is available at


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