WRCA Looks to Expand in Australia

Peter Lang

July 20, 2006 — Wire Rope Corporation of America, Inc. (WRCA), St. Joseph, Mo., has named Peter Lang the District Sales Manager of the Australian territory, where he is based. The addition of Lang allows WRCA to focus its approach in this region, where its primary target markets are mining, oil, and specialty cranes. Lang reports to Jim Allaman, Vice President of International Sales.

 

Lang has extensive experience in the marketing of technical products as well as developing distributor networks in Australia, Asia and the United States. He graduated from the Sydney University of Technology with a diploma in Structural Engineering.