Yoder & Frey Mergers with Euro Auctions

December 21, 2016 - Heavy equipment auctioneer Yoder & Frey has joined forces with Europe’s largest construction machinery auctioneers, Euro Auctions. 

The venture will see Yoder & Frey become an extension of the Euro Auctions brand. The merger will offer customers greater options when buying and selling equipment. Together, the businesses will create a stronger company with expanded capabilities and a brand that a global client base can trust in.

 

Through the strategic alliance with Euro Auctions, Yoder & Frey customers will benefit from exposure to a new base of buyers, as well as benefiting from a rich pool of consignors who will be looking to send their assets to Yoder & Frey sales in the United States.

The Yoder & Frey brand will continue in the United States, with Peter Clark, CEO of Yoder & Frey, continuing to lead the business for Euro Auctions. Current employees will be retained to see the merger launch and deliver the 2017 auction season, including the 43rd Kissimmee, Florida Winter Consignment Auction in early February. Euro Auctions’ Atlanta site will be rebranded as Yoder & Frey and added to its portfolio.

Peter Clark, CEO of Yoder & Frey comments: “Working with Euro Auctions, the Yoder & Frey brand will gain exposure to a global market place and increased access to a global database of both buyers and sellers. The equipment that comes along with this association will help grow the Yoder and Frey brand. From working with the Euro Auction’s team previously, we are aware of our similar core focus of delivering a quality service and a competitive price, while also never losing sight of our customers’ true needs.”

Euro Auctions has been conducting unreserved auctions of industrial plant, construction equipment and agricultural machinery since 1998 and today conducts over 35 major auctions every year around the globe, in six countries and on three continents.

Euro Auctions is market leader in Europe, holding more sales and selling more lots per sale that any other auction house. With its head office located in Dromore, Co. Tyrone, Northern Ireland it has five more permanent auction sites in England, Germany, Spain, Australia and the USA. All sites are fully operational at all times, with permanent offices, auction yards and full time staff. The company also specialises in off-site sales for leading plant hire companies and users, for cessation of trading, retirement sales as well as stock and fleet rotation.

 

Jonnie Keys, Operations Manager of Euro Auctions comments: “We are extremely excited to announce the merger with Yoder & Frey in the USA as this gives Euro Auctions a strong US brand with which to extend the reach the business has globally and achieve a stronger presence there.  Yoder & Frey has achieved a leading position in the US market and strategically within the important Florida region. Working with Peter Clark and his team, we aim to expand the operations in the USA, introducing the American market to the global reach of Euro Auctions, whilst building the brand to the good of both Yoder & Frey and Euro Auctions.”

 

Peter Clark added: “The merger will add strength to Yoder & Frey, with greater global reach, whilst retaining the brand heritage of the business. The company will remain locally managed, whilst planning for growth and potential new jobs, making Yoder & Frey a true global brand with access to world markets.”