Select Crane Sales Marks 10 Years With Workforce Support

It all started in 2016 on a plastic folding table. In 2026, as they celebrate their tenth anniversary in business, Select Crane Sales is choosing to pay it forward. “As we mark ten years in business, we’re reflecting on the people, clients, and communities that have helped us grow,” said Jason Mackenzie, president of Select Crane Sales. “But our tenth anniversary is about more than recognizing a company milestone. Throughout the year, we are supporting industry education and workforce development, and community organizations near each of our branches.”

Workforce development remains one of the most significant challenges facing the crane industry, Mackenzie noted. “Cranes continue to become more advanced, which increases the need for skilled technicians, mechanics, operators, and other professionals who understand both the equipment and the technology,” he said. “As an industry, we need to do a better job of introducing people to these careers and showing them the opportunities that exist.

“These are highly skilled positions that require problem solving, technical knowledge, and specialized training, and those requirements will only continue to grow as technology advances.” Mackenzie continued. “Manufacturers, dealers, contractors, and industry organizations all have a role in building awareness, supporting education, and creating career paths that encourage people to enter and remain in the industry.”

Funding The Future

While Mackenzie acknowledged that no single company can solve the industry’s workforce challenge, Select Crane Sales is focused on several initiatives. “We are establishing the Select Crane Sales Corporate Scholarship through the Specialized Carriers & Rigging Foundation to support people who are pursuing careers as crane technicians and mechanics,” he explained. “Those are areas where the industry continues to face a serious need for qualified people, so we have committed to funding that scholarship for the next ten years.

“We are also exploring sponsorships and donations around our three branches,” Mackenzie added. “Those efforts are focused on youth programs, local trade programs, SkillsUSA chapters, Little League, Girls on the Run, and other community organizations.”

An authorized dealer representing leading crane manufacturers including Broderson, Favelle Favco, Jekko, Manitex, and Tadano, Select Crane Sales supports clients throughout the United States and internationally. The full-service crane company with locations in Fort Pierce, Florida, Branchburg, New Jersey, and Ashland, Virginia, offers a broad selection of new and used cranes, a growing bare rental fleet, jobsite support, service, and parts and accessories from established industry brands.

Client Appreciation

As part of their tenth anniversary celebration, throughout the year Select Crane Sales is hosting promotions and other opportunities to recognize the clients and industry partners who have supported the company. “One of the biggest changes over the past ten years has been the range of support our clients look to us to provide,” Mackenzie said. “We started out in business with a focus on crane sales, but we have continued building the business around what clients need before, during, and after a purchase.

“Client needs have also changed,” Mackenzie continued. “In some cases, purchasing a crane is the right decision. In others, a bare rental or rental-purchase option allows a client to take on a project or add capacity without immediately adding another asset to their fleet.

“Clients also need faster access to information, parts availability, technical support, and crane expertise,” Mackenzie added. “Adapting means continuing to listen to them and building the company around those needs, rather than assuming the way the industry has always operated is the way it will operate in the future.”

Manufacturer Relationships

Mackenzie noted as well that the company’s manufacturer relationships have expanded, allowing Select Crane Sales to represent leading crane makers and give customers more options based on the type of work they are performing. This year, the company officially became a Tadano Authorized Dealer, a Favelle Favco tower crane dealer, and added the Jekko mini crane line to their product offerings. Their comprehensive inventory of new and used cranes includes all-terrain, rough terrain, crawler, tower, and mini cranes, as well as boom trucks.

“Clients need confidence that the support is there once the crane goes to work,” Mackenzie stated. “That may mean finding the right crane for a particular application, meeting short term needs through a bare rental, locating a part quickly, troubleshooting a service issue, or helping solve an equipment-related challenge. Downtime is expensive in this industry. When a crane is not working, it can affect an entire jobsite.

“Being able to support clients through sales, rental, parts, and service allows us to look at the bigger picture and help them find solutions that make the most sense for their operation,” Mackenzie said. “Mobile service, for example, has become increasingly important because clients need support at the jobsite when an issue comes up. Transporting a crane back to one of our shops is not always practical, and in many cases, it can add significant time and cost to an already disruptive situation.

“Being able to send a technician helps reduce downtime and get the crane back to work faster,” Mackenzie continued. “Our mobile service is focused primarily within about a 150-mile radius of each of our branches, and it also gives us the ability to support other crane owners and contractors working in those areas, even if they aren’t an existing client. If we can help get a crane back in service and keep a project moving, that is a valuable resource for the industry and the local market.”

Building Partnerships

Also important to Select Crane Sales, according to Mackenzie, is to create longer-term relationships. “We do not want a relationship with a client to begin and end with a purchase,” he said. “Our goal is to be a resource throughout the life of the crane and as their fleet and business continue to evolve. That full-service approach has become an increasingly important part of Select Crane Sales today and where we see the company continuing to grow.”

Rather than just focusing on growth, however, as it celebrates its tenth anniversary Select Crane Sales is giving back. “Paying it forward helps create opportunities for the next generation while also supporting the communities where our employees, clients, and their families live and work,” Mackenzie said.

“The crane industry is built on relationships,” Mackenzie added. “Clients, manufacturers, technicians, operators, and employees all contribute to its success, and we believe companies that grow within this industry also have a responsibility to support its future.”